It hit me, and anyone else watching Cleveland at Miami on TNT tonight, that there is a simple three step formula to getting the best return on your endoresement investment.
There is always the verbal power of endorsements. And then there is the action form.
Step 1: sign a big name to be the spokesperson for your product like Dwyane Wade.
Step 2: have said spokesman absolutely posterize Anderson Varejao during a broadcast. Let the YouTube video go viral. What this clip didn't show was their close up of the shoe after he did this.
Step 3: make sure you have a great accountant to count your money
Yep, its that easy. Somehow, Michael keeps finding a way to win.
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