Thursday, November 12, 2009

How to get the absolute best return on your investment in sports

It hit me, and anyone else watching Cleveland at Miami on TNT tonight, that there is a simple three step formula to getting the best return on your endoresement investment.

There is always the verbal power of endorsements. And then there is the action form.

Step 1: sign a big name to be the spokesperson for your product like Dwyane Wade.

Step 2: have said spokesman absolutely posterize Anderson Varejao during a broadcast. Let the YouTube video go viral. What this clip didn't show was their close up of the shoe after he did this.

Step 3: make sure you have a great accountant to count your money

Yep, its that easy. Somehow, Michael keeps finding a way to win.

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